As with most other crafted objects, it is also fairly simple to give an opinion even of a website. There are basic elements that should be present. Secondly — it should be somewhat appealing. There is really not more to it. The preferred end-user for a website is most likely "everyone", as websites do want big audiences — so the necessary artistic attempts are weighted towards designing it neither too intricate or outlandish
. The consequences will often be clear and immediate.
Many companies and their websites carry similar messages, and websites can often be designed in a generic way. Structurally, as well as layout. Content is generally more important than the wrapping. It is when the visitor is unknown or random, need assistance to catch the message, or when a general consistent design is considered important, that a well considered and complete webdesign becomes vital.
Key elements are distinct
, and intriguing
. They can all be difficult to agree on — and also difficult to turn into the necessary bits and bytes. Photos, the choice of fonts, and general structure and layout helps straightening this out.
At first, web development is about design — arranging colours, alignment, pure aesthetics. On the other hand, the end product is about far more than just visual design. Websites are utilitarian, carrying information. And they are prone to technical limitations considering pages being transmitted, indexed, printed, scaled, and should be browser independent – meaning they should look the same regardless computer, its age, or web browser. Many of these criterias will not play any role until one start coding, which is after the design process. But they certainly will make the designer's life far more easier, knowing the actual limitations.